Background: Think beyond the traditional solo private practice and dream big to create a unique group practice to foster long term success for your business so you can continue to help clients with recovery. Learn how to develop a program to allow for client success in the outpatient setting.
1) Be a REBEL Dietitian
i) Form a mastermind group
ii) Hire a business coach
iii) Soul Searching
iv) Recreate your career
b) Clarify Your Values
c) Create a vision board
2) Develop a Program
i) REBEL the traditional approach
ii) Move away from the “hourly mentality”
iii) Improve accountability
iv) Build better relationships
b) Steps to Program Development
i) Outline Specific Problems your ideal clients struggle with daily
(1) Questionnaire to outline challenges
(2) EAT-26 Test
(3) Food and Fears Survey
(4) Importance of screening appointment
ii) What impact are these challenges having on your clients’ lives?
iii) What will your program include that will help these clients overcome these challenges?
iv) Organize sound resources and evidenced based protocols for your specialty program
(1) Evidenced based protocols and medical assessments
v) Create a launch date and stick to it
3) Fine Tune Your Practice
a) Client Protocols
i) Email after 1st appointment
ii) Nutrition prep form
iii) Consistent forms
iv) Document communication
v) Document milestones
b) Professional Protocols
i) Electronic Health Record
ii) Playbook
iii) Google drive documents
iv) Google video chats
v) Mentoring
4) Grow Your Business
a) Mailings, brochures, and cards
b) On-line referral sources: AND, NEDA, AED, Edreferral, EDN, Healthprofs
c) Electronic newsletters
d) Visit doctors and therapists
e) Visit treatment centers
f) Speaking engagements
g) Awareness and fundraising events(College Events, NEDA Walk, EDN Maryland)
h) Support groups
i) Social Media Presence:
i) Blog Themes
ii) Hootsuite to set up Facebook posts, tweets, and more
iii) Feedly to organize blogs
iv) Google Alerts to receive notifications about news on the web for your specific niche
5) Track Business Success
a) Tracking, tracking, tracking!
b) Website and social media
c) Google Analytics for website
d) Client retention
e) Electronic Health Records
f) Look for trends with income
6) Track Client Success
a) Decrease in symptoms
b) Improvement in EAT-26
c) Treatment milestones (back to school, weight restoration, eating out, menstruation)
d) Celebrate client success!
7) Take Action
Think beyond the traditional solo private practice and dream big to create a unique group practice to foster long term success, stability and ultimately a legacy that will last for many years to come. This presentation will show you how a practice can bring you great joy and pride as you learn, grow and create your own successful career. Learn to create brands within your private practice and have dietitians specialize for diversity that can appeal to a large audience. Specializing is important as it allows you to become the go-to expert in your field. You get to work with clients you love and are rarely caught off guard as you are very familiar with your field. You can also raise your prices, target your market, and increase referrals.
Help your clients who struggle with Eating Disorders be successful in their outpatient recovery by developing a program that is unique. Learn the steps to program development and how to help your clients overcome their challenges.
Rebecca is an award-winning Registered Dietitian who is both a seasoned nutrition counselor and successful business owner. As a nutrition coach, Rebecca has been counseling clients with all kinds of eating issues for over twenty years. She has the knowledge and experience to provide both individualized and group nutrition counseling to clients of all ages and backgrounds. She is on the Board of Directors of Nutrition Entrepreneurs, a Dietetic Practice Group of the Academy of Nutrition and Dietetics, and has taught classes at the University of Maryland, Columbia Union College, and Montgomery College.
Kait Fortunato is a Registered Dietitian at Rebecca Bitzer and Associates (RBA). Kait works with the non-dieting approach to intuitive eating, working with clients to form a healthy relationship with food. She works hard to spread the non-dieting message on social media, encouraging people to not let food get in the way of what truly matters in their life. Kait launched the REBEL Against Diets Nutrition Program working to further this message-learning to love themselves and live joyfully while taking care of their health and nourishing their body with a balance between health and enjoyment.
